ABOUT ME
My beginnings in web design
My interest in web design began in 2004, when I first got access to the internet. Fascinated by the websites I discovered online, I taught myself HTML and launched my first projects as a teenager.
At 15, I received my first professional commission to build a website for a family business. That project marked the start of a career that has taken me through e-commerce, agencies, tech startups and international projects
My first e-commerce
In 2011, I launched an online sports supplement store together with my trainer, built with PrestaShop.
Over several years we managed and grew the project — an experience that gave me first-hand knowledge of e-commerce, digital marketing, online sales and digital business management. After a successful run, we decided to close that chapter and I began working as a freelancer.
Running my own e-commerce taught me something most designers overlook: how to look at a website with a business owner’s eyes. I know what it means to worry about conversion, abandoned carts and ROI — and I apply that business mindset to every online business I build today.
Designing since 2005, working since 2011
Over the years, I’ve helped businesses improve their digital presence by combining my experience in web design, development, digital marketing and project management.
I’ve worked on projects for e-commerce, large companies, tech startups, agencies and local businesses across multiple European countries.
Web Designer & Co-Founder
NutrieXtrem e-commerce
2011 - 2013
Web Designer & Digital Marketing Manager
Alvato Car Wash
Oct 2017 - Jan 2022
Web Designer & Co-Founder
Balear Online
May 2019 - Oct 2023
CEO — UI/UX & Web Designer
iLuania
Oct 2023 - Oct 2025
Web Designer, Developer & Digital Strategist
Independent
Oct 2025 - Present
My experience at Alvato — the start of a new chapter
In 2017, I joined the headquarters of Alvato Luxury Detailing — Spain’s leading premium vehicle detailing franchise — as an in-house designer. This experience changed my perspective and marked a new chapter in my life. It was the first time I worked internally for a large company. Initially, I led the web design department, and later moved into digital marketing, travelling across Spain and developing tailored strategies for each location.
I worked there in-house for two years and then continued for another three years as an external consultant, while simultaneously running a digital marketing agency, Balear Online, together with a partner.
This period gave me the corporate structure and strategic vision needed to work with established companies. I learned to adapt to strict brand guidelines, speak the language of marketing directors, and work towards business objectives from an entrepreneur’s perspective.
Digital marketing agencies
After finishing my time as an in-house employee at Alvato, in 2019 I moved on to lead Balear Online, a digital marketing agency in Palma de Mallorca. I was one of the founders and an internal partner, focused primarily on web design, SEO and, later, digital marketing for various clients across Spain.
In September 2023, Balear Online expanded internationally, establishing its headquarters in London, United Kingdom, and rebranding as iLuania. I led this international agency for a year and a half, gaining invaluable experience living in Europe’s largest business hub, working with clients across the continent — all while continuing to design and develop websites.
In 2025, I decided to take a new path as an independent web designer and developer, though I still collaborate with and advise iLuania — but no longer as CEO.
Startups, presentations and awards
I collaborated with and advised several startups. One of the biggest experiences was with EatInn — my team and I developed the first MVP of the platform, programming everything from scratch because the idea was so innovative that no existing plugins could support it. We took full control of the development.
During the first 6 months, I continued collaborating as a marketing specialist. I travelled and, together with the founders, presented the project at MWC — Mobile World Congress. We participated in the 4YFN Awards, achieving 4th place as best startup idea and 2nd place in the Balearic Islands.
Never stop learning
For years I’ve never stopped improving and learning. These are my most notable qualifications:
Digital marketing by Google
Oct 2016 – Dec 2016 — Complutense University, Madrid
Google StartUp: How to enter to B2B Market
Jan 2017 – Feb 2017 — Rey Juan Carlos University, Madrid
Facebook and Instagram Marketing
Oct 2018 – Feb 2019 - Emprende Aprendiendo
Sesgado: Psychological tricks to increase sales
Feb 2019 – Mar 2019 — Emprende Aprendiendo
Master in Digital Marketing (MBA)
Feb 2020 – Jun 2021 — The Power MBA, Madrid
International experience
I've lived and worked in Spain (16 years), Luxembourg (3 years), Lithuania (4 years), as well as working on projects from other countries including the UK and the US.
7 own projects
Over the years I've built my own projects and businesses, from online stores and event companies to marketing agencies.
3 languages
I speak 3 languages: Spanish, Lithuanian and English.
2 awards
With a startup I collaborated with.
My clients speak for me:
I’m proud to have worked with clients and companies from different countries and industries.
** Some testimonials are in their original language.*
I've been working with Alex and his digital marketing agency for years across most of my companies and event promotions, as well as my personal brand. Very grateful for his advice, fast management and attention.
Llevo años trabajando con Alex y su agencia de marketing digital en la mayoría de mis empresas y promotoras, así como en mi marca personal. Muy agradecido por sus consejos, su rápida gestión y atención.
Thanks Algirdas for launching all the landing pages we had pending. The number of leads in Lithuania has increased significantly since the launches, which has a direct impact on the company's growth and revenue. We'll likely hit our Q2 targets a full month ahead of schedule.
Beje Algirdai ačiū, kad pasilaunchinom visus landingus. Labai reikšmingai padidejo leadsų skaičius Lietuvoje kai paleidome reklamą ir tuos landingus, kas turi tiesioginę įtaką įmonės pajamoms ir augimui. Manau, kad pasieksime Q2 tikslus net visu mėnesiu ankščiau.
