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Custom Website for a Korean Restaurant with Online Ordering

OK Korean Chicken - Kaunas, Lithuania

A custom website for a Korean restaurant with online ordering capabilities helped this Korean fast food business grow quickly in a competitive delivery-driven market.

Design
Development
Special programming

Overview

OK Korean Chicken was a fast-growing Korean fast food restaurant based in Kaunas — Lithuania’s second-largest city. Launched in 2020 during the height of the pandemic, the brand quickly built a loyal customer base through delivery apps like Wolt and Bolt with a high volume of daily orders.

To support that momentum and reduce dependency on third-party platforms, the owners commissioned a custom-built website. The goal: to streamline the ordering experience, improve brand presence, and increase order value through smart UX design.

While the restaurant closed its doors in 2023, this project remains a strong example of how design, UX, and business strategy can align to support rapid growth in a highly competitive space.

  • Location: Kaunas, Lithuania
  • Languages: Lithuanian
  • Delivery date: April, 2021
  • Scroll down to see a full analysis of the project.

The goal

Website for a Korean restaurant with delivery system

The site needed to support online food ordering, provide a seamless UX across devices, and reduce reliance on third-party delivery platforms. Key objectives included:

  • Delivering a smooth and intuitive UI/UX experience on desktop and mobile
  • Enabling direct online orders with a custom flow
  • Implementing real-time order tracking for better transparency
  • Automating notifications via email and SMS to enhance customer communication
  • Increasing sales and average order value using cognitive UX techniques and upselling strategies

 

To accomplish this, I combined UX design principles with smart development to build a platform that was both visually polished and highly functional — helping customers order quickly and confidently.

The Solution:

Modern website for a Korean restaurant with a user-friendly front-end and back-end delivery system

Unlike my previous projects, where I worked with existing themes and plugins with minor customizations, this project required deep code modifications and custom development to achieve the restaurant’s specific needs. I took a highly tailored approach, using various plugins and completely customizing them to ensure a smooth and user-friendly experience.

Key features of the website include:

Custom Online Ordering System

  • Customers can place orders directly through the website, without relying on third-party apps.
  • The system is optimized for mobile and desktop, ensuring a smooth experience across devices.

Real-Time Order Tracking & Notifications

  • Integrated tracking system so customers can see the status of their orders.
  • Automated email and SMS notifications to keep clients updated at every stage of the process.

Sales Optimization with Cognitive Biases & Upselling

  • Implemented psychological triggers to encourage customers to add more items to their cart.
  • Smart upselling techniques, such as bundled deals, time-limited offers, and best-seller highlights, increasing the average order value.

Enhanced User Experience & Performance

  • Fully customized theme to match the brand’s identity.
  • Optimized page speed and mobile-first design to reduce bounce rates and improve conversions

Front-end

Web design for a Korean restaurant: OK Korean Chicken
Web design for a Korean restaurant: OK Korean Chicken
Web design for a Korean restaurant: OK Korean Chicken
OK-Korean-Chicken-Desktop-04
OK-Korean-Chicken-Desktop-05
Web design for a Korean restaurant: OK Korean Chicken
OK Korean Chicken - Desktop 07jpg

Delivery system

For the delivery system, I used WooCommerce as the base but completely customized it by editing the code and programming each step to enhance the user experience. Additionally, I translated the entire system into the local language and integrated it with a special in-house app used by the restaurant to receive orders efficiently.


Key Features:

  • Online tracking – Customers can check their order status in real time.
  • Upselling – Smart recommendations to increase order value.
  • Apple & Google Pay – Seamless checkout experience with popular payment methods.
  • SMS & Email Notifications – Automated updates for better customer engagement.

The Result

With these improvements, OK Korean Chicken now has a powerful digital platform that not only streamlines orders but also actively increases revenue. The combination of an intuitive ordering system, automated notifications, and sales-driven features has helped the restaurant scale and reduce its dependence on third-party delivery apps.

As soon as we launched the page, we saw good performance and sales.

Over time, we also saw a strong base of repeat customers, proving the site’s usability and effectiveness in driving loyalty

Average orders per day

50

Conversion rate:

8'6 %

Email and SMS notifications

Customers receive real-time SMS and email notifications about their order status. The design was completely revamped to match the restaurant’s branding, featuring custom layouts and colors, replacing the default WooCommerce or WordPress email styles.

Every email and message was rewritten, removing generic system-generated texts to create a fully personalized communication experience, reinforcing the brand’s identity.

OK Korean Chicken - SMS iPhone
OK Korean Chicken - Email 1

Special Programming & Customization

To ensure the system worked flawlessly, I had to rewrite and modify code, making crucial adjustments and integrating:

  • Custom connections between WordPress, the SMS system, and online tracking.
  • Extensive WooCommerce modifications to fit the restaurant’s specific needs.

A major challenge was plugin compatibility, as many essential features were either not supported or functioned unpredictably. I leveraged my expertise in PHP, CSS, and JavaScript to make everything work smoothly.

Additionally, translating the entire system into Lithuanian presented another challenge. Since none of the plugins had Lithuanian language support, I had to manually edit PHP code to ensure that every single word, even common ones like "sort by," was correctly translated. This attention to detail was crucial in delivering a fully localized experience for customers.

Other projects made with WordPress and Elementor

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